A quick note for later.

Watching CNN this morning and Jeff Jarvis was on Reliable Sources discussing Wal-Mart’s PR campaign targeted towards bloggers. That story doesn’t interest me much, but something Jarvis said is worth keeping.

Roughly quoted, he said: In this Age of Transparency, it’s important that everyone — bloggers and journalists — document and reveal the source(s) of their stories.

I like that title: The Age of Transparency, because I think it gets to the heart of modern media consumption. With the Smoking Gun and the Daily Show as two extremes, we can see how audiences expect full transparency. And we can also see the backlash when transparency is lacjing.

In a footnote to this, CNN also interviewed the authors of the new Sports Illustrated expose on Barry Bonds (taken from their book ‘Game of Shadows’). Reading that article after the Jarvis interview, I am struck by the page-and-a-half sidebar that documents the sources used in the article.

The Age of Transparency indeed.