Great first day of Northern Voice. I got to speak on what we’re doing at Bluffton Today. The “Big Media Strkies Back” title was designed as a playful jab at the anti-MSM vibe in some of the earlier sessions.

Here’s the presentation in a nutshell:

1. Newspapers realize that news is commodity
2. Community building is central to the mission of a daily newspaper
3. “Web 2.0″ tools can help the newspaper achieve #2
4. Collaborating with the community by enabling commenting and blogging will lead to a better newspaper
5. The print product and the professional journalism staff server to focus and amplify the concerns of the community.
6. If you undertake these projects with openness and candor, people will contribute and connect.

There’s more to it, of course. But that’s the basic scope.