Susan Mernit has the tip.

First the launch of MLB.tv let you watch any game from any computer. Now MLB.com unveils MLBlogs, a service designed to increase fan interest by letting fans sound off.

One cool feature: ‘MLBlogs.com will reward selected contributors by adding their words of wisdom to highlight reels that millions of fans will have the chance to view online. Be a blogcaster!”

Hm. The conventional wisdom would now seem to be: if you don’t allow your customers to participate, then you’d better get out of the business.

Not crazy about the $4.95/month price tag; getting the fans mre involved in the game is ROI enough.

The site is running a flavor of TypePad for the blogs.